SELAH'S RED TENT LOGO

The large red tent is a symbolic feature of the logo. It represents the very idea of the non-profit: A resting place for women caring for women in their birth and postpartum season.

The roundness of the tent reflects a safety (as opposed to a pointed tent). The font was selected to have round edges as well for the same reason. The flower entrance of the tent adds to the aspect of love, care, and femininity where women can care for one another. Details of the logo design process are shown below.

I. Sketches

My client requested that the logo should be “feminine,” and maybe have some floral features. I started off sketching any images related to “tents” and “babies” since the company was focused on serving postpartum moms with newborns. I also tried to play with individual letters of the word “Selah”.

II. Digital Draft v1

Based on the sketches, I tried to draft the ones I thought were promising on the computer. I mostly used the pen tool from Figma. Kept it simple by using black and/or red. For some, I made multiple versions and explained the idea on the side. I sent this to my client for review and feedback.

II. Digital Draft v2

Based on client feedback, I touched-up the ones that were selected. One main thing I did was rounded more corners and tried to incorporate flowers as best as possible. Even though some were overly complex and not good for logos, I decided to include them into the drafts just for visual purposes.

Click here to check out the case study for Selah's Red Tent.

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